Branding is the first thing an: employer, client or potential client will most likely see of me – as well as my work. Thus I need to be well designed and thought through and must reflect certain elements that I am interested in or am well versed in. It should tell the viewer who I am before they began viewing me and my work.
My previous branding was rather lacklustre and I did not believe reflect who I was as a designer or who I wanted to be – or what I could bring to an employer. So when re-designing my branding (Logo, Colour Scheme and Font Family) I thought about myself and what I like, and what I believe will create a more harmonious and fluid brand design.
I want to use green within my personal brand as it is my favourite colour, but also due to the connotations to green being; fresh, new and organic. So I based a few colour pallets around these different tones and shades of green. Ultimately picking a deep forest green as I felt it gave the feeling and connotations to green – as I stated before – but the dark hue gave the design a richer intense look what I felt would stand out when used in business cards. Especially when I compared it to my peer’s ones. I choose to pair this with a bold contrasting Orange, soft greys and white.
Playing on the rich green and inspired by Designer luxury fashion houses – such as Louis Vuitton – monograms to try and infuse a sense of luxury and provincialism within my design itself. I primarily played off of my initials ‘SS’ as they are the same I felt it would be highly likely and achievable to create a logo what have some harmonious continuity and flow throughout. Using primary Helvetica, to ack back to classic Swiss design style. All of this lead to the design’s you can see above. And a design I used for a few months as a placeholder for all of my social media accounts as well as this blog. However, I wasn’t content with this. And peers said that the design didn’t convey the feeling of a design account but more a fashion brand. As well as the fact that I was using green for another project within this year I did not want a majority of projects to be focused around a green colour scheme. I felt that the other project I am/was working on at the time used the green to greater effect and thus decided to change this for my next logo.
One that I shall talk about tomorrow…